Gone Fishin’ Upstream
Hey, there’s nothing wrong with living in the moment. But you can’t market that way. You have to think and plan and strategize and stuff
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Is Marketing DEAD???
It seems like every few years pundits crawl out from under the rocks where they live to go all the way out on a limb
Hail the New Heroes!
Great adversity tends to inspire great fear. It also prompts some to great resolve. So, while many may cower, a few brave souls inevitably rise
Winners and Losers of COVID-19
This is America, COVID or NOVID. And that means we have an obligation to view everything as competitively as possible, even when it’s mind-blowingly inane
Closer Apart
One of the prevailing themes that’s been reiterated by every COVID-19-tainted TV spot running during this crisis – and I know everyone has seen them
Salvation by Innovation
It has been said that “necessity is the mother of invention.” That’s almost certainly true, as motherhood is not very hard to prove, unlike fatherhood,
The Parent Trap
It’s not news to anyone who has had or has been a child that parenting is really hard work. It is.
They Aren’t Just for Halloween Anymore
Just a few months ago, you can probably imagine the stares and implicit condemnation that you would receive for wearing a surgical MASK in PUBLIC.
APPRECIATION FOR THE SIMPLE THINGS
Has COVID-19 managed to move you outside of your comfort zone? Join the club.
SURVIVE & THRIVE: TRY TEACHING ABOUT YOUR BRAND
Teaching isn’t just about imparting your personal knowledge. Or even the knowledge of your staff. It can also be educating consumers about the finer points
