#branding

There’s a certain air of mystery surrounding what people in an ad agency actually do. While TV and movies might try to convince you that

Now you’re choosing like a real chooser!

First of all, if you haven’t read PART ONE of this keenly insightful guide, then you need to hang

HINT: The answer ISN’T “eenie, meenie, miney, moe.”

It seems like an easy question. Until you try to answer it.

Maybe you think it’s about creativity. But

Or maybe it doesn’t. But it probably does.

We know what you’re thinking. “How can this stupid blog know anything about my brand? It hasn’t even