DOUBLE conversion rates with these 6 UX/UI CTA strategies!!
What the hell does this even mean?
We’re talking about the “call to action” or CTA. It may be in a banner ad, on a landing page, in an email, or maybe you have one tattooed on your belly. The CTA is how you tell your audience what to do.
Because believe it or not, people like to be bossed around in digital spaces. True story. If you walked up to someone on the street and said “hey, click here to learn more” they would probably punch you in the eye and yell “DON’T TELL ME WHAT TO DO!” But we’re not in the real world. We’re talking digital. And in the digital world, a CTA is like a highway sign pointing the way to a better place.
Button, button, who’s got the button?
Yes. When you see CTA, you should probably think “button,” because that’s usually where the CTA lives. For example, let’s say you get an email from someone selling you cheese. It’s full of lovely pictures of cheese that make you hungry for cheese, and your mind starts going “OMG, HOW CAN I GET SOME OF THIS DELICIOUS CHEESE IN MY BELLY?” And then you see it, there at the bottom: a button that says “CLICK ME AND ALL THIS CHEESE CAN BE YOURS.”
If there was no button, you would certainly suffer and perish in horrific, cheeseless fashion. But instead, our friend the CTA has saved us. YAY CTA!
There was supposed to be a listicle here…
You don’t have to get all pushy, even if you are now hangry for some brie. Let’s dip into some strategies you’ll be very fondue of. (Yes, we went there)
- LET IT BE SEEN
That might seem kind of obvious, but that’s how it is with obvious things. You still have to say them. And there will still be those who manage to bury their CTA in plain text or a footer or something. Don’t be one of them. Nobody likes those people. - MAKE IT LOOK BUTTONY
People love clicking buttons. It’s like popping bubble wrap. They just can’t help themselves. If your CTA looks like something that can be clicked, it is 100% more likely to be clicked than if it looks like more boring copy that they have to read. - EXPRESS VALUE
As mentioned above, people don’t like to read. Especially not ads or marketing. They won’t read your banner, and they won’t read your email. But they will read your CTA button. Make it something they can relate to, like “THIS WAY TO YOUR CHEESEGASM.” When they see value, they will click. - KEEP IT SIMPLE
People tend to think “while I have their attention, I should hit them with everything!” This is a bad idea. If you give your audience choices, they get confused and stare blankly at the screen until they pass out and die from cheese deficiency or some animal comes along and eats them. The only choice they should have is to click or not to click, like some sort of digital Hamlet. - TELL THEM WHAT TO EXPECT
You remember when I said people love buttons? Well, you should know that they also fear them. After all, who knows what might happen if they click? Will their complete browsing history be broadcast to the Intorwebs? Will their credit card be charged to buy Nigerian gold? Maybe snakes could fall from the sky. Just make it clear what is going to happen when they click so they don’t soil themselves. - DON’T NOT DO IT
Face it. An ad without a CTA leaves your audience helplessly wandering the digital realms, wondering how they can fulfill their needs on their own. It’s a sad and lonely way to be. Your customers deserve better. They deserve to have you tell them what to do. And they will thank you for it.Okay, there you have it. Go forth and CTA with savage abandon. Or better yet:
There may be cheese, too.
