IT’S A MATTER OF TIME – Part Uno
What the hell are you REALLY paying an agency for, anyway?
Time is money. Let’s just accept this as true. We can go on about it,
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Ad Industry
HALF THE BATTLE
Business intelligence shouldn’t be a paradox. It’s your ticket to ROI.
“Half the money I spend on advertising is wasted; the trouble is I don’t know
SEO WHAT?
NEWS FLASH: Everyone who’s ever had a website wants people to find it. And that’s pretty much where the trouble begins.
Because chances are that your
CHOOSING THE RIGHT ADVERTISING AGENCY PART 2
Now you’re choosing like a real chooser!
First of all, if you haven’t read PART ONE of this keenly insightful guide, then you need to hang
THE REVOLUTION WILL NOT BE TELEVISED
This is important, so just pretend this is a video and pay attention.
We have seen the future, and surprise, surprise, it’s video. Yes video. We
HOW DO YOU CHOOSE AN ADVERTISING AGENCY?
HINT: The answer ISN’T “eenie, meenie, miney, moe.”
It seems like an easy question. Until you try to answer it.
Maybe you think it’s about creativity. But
YOUR BRAND SUCKS
Or maybe it doesn’t. But it probably does.
We know what you’re thinking. “How can this stupid blog know anything about my brand? It hasn’t even
DON’T JUST FUDGE IT, BUDGET!
WE ARE TOTALLY READING YOUR MIND RIGHT NOW. Indeed, here we are, sifting through your hopes and desires and…guess what? It looks like you want
RIP RFP? QBS OMG!
We get it. Companies aren’t necessarily versed in how to choose an outside agency for advertising, marketing, or strategic consultation. And government entities are often
THE SORDID TRUTH ABOUT DIGITAL ADVERTISING
Despite the fact that the advertising industry is moving majority shares of media budgets over to digital channels, there are simply some things that aren’t
