May 2019

Your brand is like your underwear. Sometimes you have to change it up.You may not realize this, but things change. Life goes on, time passes,

We’re talking about the “call to action” or CTA. It may be in a banner ad, on a landing page, in an email, or maybe

Leads are not collector’s items. You don’t get a lead so you can frame it and put it on a shelf to admire while it